Olathe, KS – Patricia Lightner announced late Tuesday that she has retained the research and consulting services of the polling company, inc./Woman Trend for the duration of her campaign for Congress in the 3rd District of Kansas.

the polling company, inc./Woman Trend is a privately-held, woman-owned corporation founded in 1995. The President and CEO of the polling company, inc./Woman Trend is Kellyanne Conway, one of the most quoted and noted pollsters on the national scene. Conway said she was enthusiastic about joining Patricia Lightner’s campaign.

"We are thrilled to be part of the Patricia Lightner for Congress team," remarked Kellyanne Conway, President of the polling company, inc./WomanTrend. "She has been an active and unapologetic conservative whose work in the financial private sector and role as wife and mother round out a candidacy grounded in principle. She would be an immediate asset in Congress."

Throughout her 20-year qualitative and quantitative research career, Kellyanne has provided primary research and advice for clients in 46 of the 50 states and has directed hundreds of demographic and attitudinal survey projects for statewide and congressional political races, trade associations, and Fortune 100 companies. Kellyanne was recognized as the most accurate predictor of the 2004 elections and received The Washington Post’s “Crystal Ball” award and co-authored WHAT WOMEN REALLY WANT: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live (Free Press, 2005).

Kellyanne has provided commentary on over 1,000 television shows on ABC, CBS, NBC, PBS, CNN, CNBC, MSNBC, HBO, Comedy Central, MTV and the Fox News Channel, and countless radio shows and print stories. She has been profiled in over a dozen magazines, newspapers, and television programs. Her polling data and op-eds have been published by The Wall Street Journal, The Washington Post, The New York Times, The New York Post, The Washington Times, USA Today, National Review, Human Events, Investors’ Business Daily, and Campaigns and Elections.

Assisting Conway in working with the Lightner campaign will be Karen (Bentley) Steward. A Lawrence native, 2007 graduate of the University of Kansas, and former Chair of the KU College Republicans, Karen is a Research Analyst at the polling company, inc./WomanTrend in D.C. She works mainly with the company's political clients, which include both candidates and organizations. Karen will work with all aspects of survey research and message development for the campaign.

"I am excited to have the opportunity to work with Patricia's campaign in my home state of Kansas. I look forward to contributing to the campaign's overall strategy as well as its day-to-day activities,” said Steward.

Lightner said she was extremely grateful to be gaining the expertise and experience of Conway and the polling company, inc.

“Kellyanne is one of the most respected research and polling experts in the nation, and one of the more prominent conservative female voices in politics. Joining together with the polling company, inc. will be a tremendous benefit for my campaign,” said Lightner.

Patricia Lightner is competing for the Republican nomination in the 3rd District, which now is an open seat following Congressman Dennis Moore’s decision to retire from Congress. Patricia can be followed on her website, www.patricialightner.com, her Facebook page at www.facebook.com/PatriciaLightnerforCongress and her Twitter page @Lightner3rdDist.

More information about Kellyanne Conway’s extensive experience and the polling company, inc./WomanTrend can be found at the firm’s website, www.pollingcompany.com.